1. Aim

After several discussions, production overview and business process analysis, following aims were set:

• Convenient UI/UX and quick-purchase process for customers
• Business process automation
• Make it as a main tool for orders from Ricberry for everyone
• Flexible and advanced discount and promotion options
• Make e-commerce that is ready for both target groups: retail customers and wholesale customers

2. Video overview

Ricberry e-commerce from Infinite Software on Vimeo.

3. Functionality

• UX of quick purchases
• Both e-commerce and corporate page, “About us” page to serve as a corporate page
• Convenient checkout (one screen, all details)
• Unique single product functionality – each product can be purchased in units or boxes
• Wholesale / business customer features:
  • Additional technical information of products
  • Different price
  • Special tax rules
• Business client management:
  • Admin can manage business clients, applying unique rules and discounts
• Vast number of filters:
  • Brands
  • Product category
  • Product subcategory
  • Ingredients
  • Vitamins
  • Berry values

• Flexible and advanced discount and promotion options

• CMS user roles:
  • Super admin
  • Specific roles with limited access:
    • Accountant
    • Warehouse officer
• Multiple payment options:
  • Invoices
  • Payment cards
  • PayPal
• Multiple delivery options
• E-mail system that accompany every Client at every step of the order
• Wish list
• Products review
• Multi language
• (Possibility for) Multi-currency 
• Blog 

4. Design

4. Symfony + Sylius

Choosing a right e-commerce solution for the customer can be a complicated step. Once you have chosen an e-commerce, be it OpenCart, WooCommerce, 1C-Bitrix, Magento or any other it will affect all customer journey throughout at least the next 5 years. After a careful consideration of client needs, we've decided that we need:

• flexible custom ability to make unique features
• system to be based on PHP
• time for future support  must be reasonable

We went for https://sylius.com which is based on top of Symfony (PHP framework) which makes the whole system flexible, powerful and secure.

Sylius provides numerous features for e-commerce out of the box, while you still operate with friendly and powerful Symfony framework.

Sylius is a definite Go for complex solutions that requires custom functionality.

5. Guideline